Cross-cultural advisory, diplomatic protocol, and etiquette and protocol training for institutions, leaders, and international events where perception, credibility, and precision matter.
Two CPD-accredited programmes, self-paced and available anywhere. The same standards we bring to institutions, made accessible to individual professionals.
COURSE ONE
Dining, greetings, dress, and behavioural signals that travel across cultures.
3 CPD CREDITS | LIFETIME ACCESS | PROFESSIONAL CERTIFICATE
COURSE TWO
Precedence, seating, introductions, and correspondence in official settings.
3 CPD CREDITS | LIFETIME ACCESS | PROFESSIONAL CERTIFICATE
The Institute of Etiquette operates at the intersection of intercultural advisory and executive education.
Founded by Catalina Bora, a former government official and international relations specialist, the Institute brings institutional experience to every engagement.
We support institutions, executives, and international teams navigating environments where protocol, symbolism, and cross-cultural dynamics influence perception, credibility, and professional impact.
Our work combines strategic advisory with certified training programmes in etiquette, diplomatic protocol, and behavioural intelligence.
Strategic guidance for institutions and professionals operating in diplomatically and culturally complex environments.
We advise on protocol sensitivity, intercultural dynamics, and symbolic considerations relevant to international engagement and representation.
Typical contexts:
• international forums
• institutional partnerships
• executive representation
• diplomatic environments
• cross-cultural leadership contexts
Executive education programmes designed to strengthen professional presence, intercultural competence, and protocol knowledge.
Our programmes contribute to continuing professional development standards and provide structured certification.
Formats:
• executive seminars
• institutional training
• professional certification modules
• academic collaborations
We collaborate with universities, professional associations, and international organisations to deliver impactful programmes and advisory services.
The subtleties of non-verbal cues define the authority of a leader before a word is spoken
Understanding local norms is the difference between a successful pact and diplomatic error.
The visual and structural elements of an engagement act as the silent architecture of trust.
A failure in protocol is rarely perceived as a mistake, but rather as an intentional signal of disrespect.
FOUNDER
Cross-Cultural & Diplomatic Protocol Advisor
Former government official and international relations specialist, Catalina brings institutional experience in cross-cultural advisory and protocol education.
Her work spans:
• Diplomatic environments
• Multinational institutions
• Executive contexts
She founded the Institute of Etiquette to bridge academic theory and practical international engagement.
Diplomatic dress codes are among the most visible conventions in international protocol, and among the most easily misjudged. In diplomacy, appearance is never superficial. What a diplomat wears is not merely a personal choice, it is a reflection of the
Knowing when to use first names is one of the quietest tests of judgement in professional life, and one of the easiest to get wrong. In much of the Western world, it has never been more relaxed about using first
Struggling to remember names? Everyone forgets names occasionally, but being able to recall them consistently makes you stand out. A name is unique to each individual. It conveys acknowledgement, respect, and sincere interest. The good news is that, like any
S.R.L. “INSTITUTE OF ETIQUETTE & PROTOCOL”
MD-2009, str. Alexei Mateevici, 82, ap.(of.) 24, mun. Chișinău, Republica Moldova
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