Cross-cultural advisory, diplomatic protocol, and etiquette and protocol training for institutions, leaders, and international events where perception, credibility, and precision matter.
Two CPD-accredited programmes, self-paced and available anywhere. The same standards we bring to institutions, made accessible to individual professionals.
COURSE ONE
Dining, greetings, dress, and behavioural signals that travel across cultures.
3 CPD CREDITS | LIFETIME ACCESS | PROFESSIONAL CERTIFICATE
COURSE TWO
Precedence, seating, introductions, and correspondence in official settings.
3 CPD CREDITS | LIFETIME ACCESS | PROFESSIONAL CERTIFICATE
The Institute of Etiquette operates at the intersection of intercultural advisory and executive education.
Founded by Catalina Bora, a former government official and international relations specialist, the Institute brings institutional experience to every engagement.
We support institutions, executives, and international teams navigating environments where protocol, symbolism, and cross-cultural dynamics influence perception, credibility, and professional impact.
Our work combines strategic advisory with certified training programmes in etiquette, diplomatic protocol, and behavioural intelligence.
Strategic guidance for institutions and professionals operating in diplomatically and culturally complex environments.
We advise on protocol sensitivity, intercultural dynamics, and symbolic considerations relevant to international engagement and representation.
Typical contexts:
• international forums
• institutional partnerships
• executive representation
• diplomatic environments
• cross-cultural leadership contexts
Executive education programmes designed to strengthen professional presence, intercultural competence, and protocol knowledge.
Our programmes contribute to continuing professional development standards and provide structured certification.
Formats:
• executive seminars
• institutional training
• professional certification modules
• academic collaborations
We collaborate with universities, professional associations, and international organisations to deliver impactful programmes and advisory services.
The subtleties of non-verbal cues define the authority of a leader before a word is spoken
Understanding local norms is the difference between a successful pact and diplomatic error.
The visual and structural elements of an engagement act as the silent architecture of trust.
A failure in protocol is rarely perceived as a mistake, but rather as an intentional signal of disrespect.
FOUNDER
Cross-Cultural & Diplomatic Protocol Advisor
Former government official and international relations specialist, Catalina brings institutional experience in cross-cultural advisory and protocol education.
Her work spans:
• Diplomatic environments
• Multinational institutions
• Executive contexts
She founded the Institute of Etiquette to bridge academic theory and practical international engagement.
Video call etiquette is often treated as a relaxed version of the real thing. It isn’t. We may be meeting through screens, but the standards for professional presence haven’t changed. How to Dress for a Video Call Dress Like You’re
First impressions in business are formed faster than most people realise, and once formed, they are remarkably difficult to change. Your first impression forms faster than a blink, and it can open or close doors before you say a single
There are events you attend, and there are events that recalibrate how you see your own field. The 5th Annual World Protocol Matters Conference, held from 11 to 13 May 2026 in Budapest, was firmly the second kind. Organised by
S.R.L. “INSTITUTE OF ETIQUETTE & PROTOCOL”
MD-2009, str. Alexei Mateevici, 82, ap.(of.) 24, mun. Chișinău, Republica Moldova
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